Keith Fisher, CEO

Keith has over 40 years of marketing and media experience.  He began his career at Leo Burnett and Boase Massimi Pollitt (the creators of account planning) in London.  With the advent of buying services in the UK, Keith recognized a powerful new model and value for clients and joined the company that pioneered the concept – Media Buying Services.

His reputation as a skilled negotiator and buyer led to his transfer to Los Angeles to work on the agency’s dynamic studio accounts.  He became President shortly thereafter, a position he held until he formed FT Communications (now New and Improved Media) with his current partner, Don Terrell.

Keith has broad-reaching global experience, having helped clients on three continents (including acting as consultant to the Kingdom of Saudi Arabia).

Don Terrell, President

Don began his career at DDB as a Media Planner working on a variety of high-profile accounts including Atari, Universal Pictures and 20th Century Fox.  He moved to FCB to be the Senior Planner on their two most important accounts, Arco and First Interstate Bancorp.

Don then became Associate Media Director at Needham Harper Worldwide (now Rubin Postaer and Associates) and handled a multitude of accounts including McDonald’s, California Lottery, Honda Dealers, Gallo E&J Brandy, Crocker Bank, Sav-On and the LA Zoo.  He later joined Media Buying Services as Media Director where his responsibilities included Nike, Spalding, Acura, Bugle Boy and Penguins. 

Don held his position until forming FT Communications with his current partner, Keith Fisher.

Tori Davis, Media Director

Tori began her advertising career as an Assistant Network Negotiator at Rubin Postaer and Associates in Los Angeles where she bought National Broadcast Television, National Cable and Syndicated Television for clients such as Honda, Schwab, American Century, Nestle and Zatarain’s. 

After concentrating on National Television for three years, Tori decided to diversify her media skills at New and Improved Media.  She began as a Planner/Buyer, but was quickly promoted to Media Supervisor.  She has been planning and buying Radio, Out of Home, Online, TV and Print for Fox Broadcasting, Fox Reality Channel, Expelled The Movie, McCormick’s Distilling, Lelli Kelly Shoes, Chevy Rev It Up, Arden Fair, Levi’s Stores, Foxy Produce and many more clients for more than five years.

Brad Fornaciari

Brad has a proven record of solving mission-critical business, marketing, branding and communications challenges and delivering bottom-line results for a variety of clients and brands including the likes of Oracle, Jaguar, American Express, Coors, Symantec, Chevron, Bolthouse Farms, Metabolife, KFC, Paramount Studios, PacificCare Health Systems and Resources Global Professionals.

Over the years, Brad has helped his clients achieve impressive business results - helping them transform, grow and turnaround their brands, dominate their categories, increase sales and share, capture new markets, and launch successful new products.

Brad is currently the founder and President of Lighthouse Branding, a boutique marketing, branding, and communications practice.  Prior to Lighthouse, Brad was President of J. Walter Thompson West and had successful stints in leadership positions at Ogilvy & Mather, Ketchum, Dailey & Associates, and Rubin Postaer & Associates.