New and Improved Out-of-Home Media

An Integrated Division of New and Improved Media

We have been involved with Out-Of-Home media since our inception in 1988 and have developed in depth knowledge, experience and insight during that time. We plan and negotiate across all Out-of-Home media, both traditional and non-traditional. We strive to enhance advertising impact and create optimal integration within the total communications plan.

We have clients who use us exclusively for their Out-of-Home needs and others for whom we integrate Out-of-Home into their comprehensive communications strategy. New and Improved Media has been called upon several times as an expert witness in lawsuits involving disputes between outdoor companies and has consulted with the US Justice Department and FCC on outdoor vendor mergers and acquisitions.

Like all media today, Out-of-Home is fragmenting with new innovative opportunities appearing constantly. We keep track and evaluate these new opportunities as they occur, in order to advise our clients as to their relevance and strategic application. We lead in analysis and knowledge in new forms of Out-of-Home.

We take a tactical approach to planning using a sophisticated methodology to define and refine target audiences, geographic criteria and psychographics that guides Out-of-Home selection, and implementation.

We maintain a proprietary database of Out-of-Home vendors and cost estimates in over 100 markets to ensure fast turnaround and prompt implementation.