Sadly, we said goodbye to Chris Yokogawa in April. Chris decided to return to Hawaii to be closer to his family. Naturally, after eleven years with us he will be sorely missed. Chris gave us much during his time with us, not the least of which was his friendship, loyalty and hard work. Tori Davis has been promoted to Media Director and we have great faith in her abilities, thanks in a great part to the help and direction she received from Chris during his time here.

Good luck Chris. We all miss you.

Recently, Don Terrell, New and Improved’s President, instigated an article in the shopping mall trade publication “Tactic Magazine”.

The article discusses the benefits of building an email data base through New and Improved’s strategic partner, LCX and the success experienced by Westfield Topanga (Los Angeles).

That success has since been duplicated in a separate campaign by Westfield Culver City and there are strong indications that other Westfield properties may want their own campaigns in the near future.

Please see the article below or download a PDF.