Our heritage is helping clients succeed. Helping them build their brands and their business. Below are just a few of our success stories.
FOX TELEVISION NETWORK
Fringe Series Launch
Challenge: Take advantage of the MLB All-Star Parade Fox telecast from New York to promote interest and curiosity amongst both the media community and potential viewers of Fringe prior to its launch.
Insight: Create highly visible presence along the Parade route ensuring TV coverage. Compliment on-air promotion and online activity.
Solution: Secure storefront windows, newsstands, and bus shelters along the route one week in advance.
Result: Successful launch. Publicity extensive.
RESOURCES GLOBAL PROFESSIONALS
Global business consultancy with a unique approach: Senior people working inside a clients business alongside the client.
Challenge: A complex and fierce competitive landscape. Less name recognition than competitors. Sales meetings difficult to arrange with C-level decision makers.
Insight: RGP to provide top 500 prospects. Deliver impactful messages to the prospects in an extremely targeted fashion. No waste. Establish relationship with prospects
Solution: Provide 500 prospects with 1 year subscription to Forbes courtesy of RGP.
Send personalized letter to each recipient two weeks prior to receiving first issue announcing unique communication link. First issue and five subsequent issues include 4-color multi-page cover wraps telling the RGP story. Reprints of the 6-page gatefold used as collateral sales pieces.
Results: Almost 60% increase in appointments. Reading and rating scores approximately 50% higher than previous campaign.
WARNER BROS. TELEVISION
TMZ Television Launch
Challenge: Announce Launch. Create interest, awareness, encourage viewing
Differentiate TV program from Website (TMZ.com)
Insight: Identify local station advertising support by market and buy complimentary media. Focus on advertising environment for maximum audience relevance and interest. Utilize media that facilitate daily copy changes
Solution: Multi-media campaign that focused on entertainment, gossip, celebrity environments.
Results: Most successful syndicated program launch of the season. Sustained success. Time period audience increases averaging almost 25%.