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We opened our doors in 1988 as FT Communications. From the very beginning our focus was on finding imaginative ways to help clients solve their problems. And to connect their brands to their consumers.
We changed our name to New and Improved Media in 2000 - long before “new media” was the thing everyone was trying to harness - because we felt it better reflected who we were, how we worked and the value we added. And because it captured what we saw as the new world order of media.
We’ve never been conformists. We are uncomfortable with status quo. We will not settle for the expected (it’s not fair to our clients; it’s no fun for us).
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Our Vision
Media is no longer an afterthought. It makes a difference in how well a brand connects to and engages with its target. It impacts a brand’s success. It can be a sustainable competitive advantage to a brand. And it is, and must be, an integral part of strategic marketing. Media is, in fact, marketing.
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Our Mission
To help clients understand, navigate, and manage today’s media landscape and to provide imaginative, impactful solutions to real marketing problems.
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Our Values
We have boundless enthusiasm and an entrepreneurial spirit. We are agile and responsive. We work in harmony with our clients. All of which inform our company values:
Integrity
Respect
Determination
Collaboration
Innovation
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